The most famous coffee company Starbuck seems like is using blockchain technology-empowered by Microsoft-CORP.
The vice president of Starbucks Michelle stated
“We have been able to trace every coffee we buy from every farm for almost two decades. That allowed us to have the foundation to now build a user-friendly, consumer-driven tool that certainly provides that trust and confidence to our customers that we know where all of our coffee comes from.”
The idea behind this innovation is that Starbucks wants to keep up with the latest technology and attract young costumers. The blockchain helps coffee shop owners to track easily their coffee beans from farmers to the store.
The data that will be shared are data collected for more than a decade. A lot of different big corporates like Walmart are joining and adopting blockchain technology to maximize their work process and make it easier.